The global pet products market is worth over $300 billion and continues to grow, driven by humanization of pets, premiumization and growing pet ownership in emerging markets. Here is what to know for 2026.
1. The biggest trends
- Smart pet devices — app-controlled feeders, water fountains, cameras and training devices
- Health and wellness — supplements, dental care, joint support
- Sustainability — eco-friendly toys, biodegradable waste bags, recyclable packaging
- Premiumization — buyers willing to pay more for quality and design
- Pet tech — GPS trackers, activity monitors, smart collars
2. Growing categories
- Training devices — collars, clickers, treat dispensers
- Water fountains — filtration, quiet pumps, LED indicators
- Pet cameras — with treat dispensing
- Slow feeders — for digestive health
- Travel gear — carriers, seat belts, water bottles
3. What buyers look for
- Safety certifications — CE, FCC, RoHS
- BPA-free materials
- Easy to clean — dishwasher safe where possible
- USB rechargeable — no disposable batteries
- App control for smart devices
4. Pricing by market
- US — highest willingness to pay, $25–80 typical for training devices
- Germany — quality focused, values durability
- UK — mid-range, values design
- Japan — premium, values compact design
5. Certification
- US — FCC (if wireless), ETL
- EU — CE, RoHS, REACH
- UK — UKCA
6. What to stock
- 1 core training device — rechargeable, IPX7, 3 modes
- 1 smart water fountain — 2.5L, ultra-quiet, triple filtration
- 1 premium GPS tracker or camera
- Accessory bundle — extra straps, filters, chargers
We manufacture dog training collars and automatic pet water fountains with full CE, RoHS and FCC certification. OEM / ODM welcome. Contact us for a catalogue.