Every experienced importer has made at least one of these mistakes. Here are the five most common — and how to avoid them.
1. Ordering too much on the first order
It is tempting to get the best unit price by ordering more. But your first order should be a test. Start with a small quantity, learn the market, then reorder.
Fix: Order 500–1,000 pcs on the first order, even if the price is higher. Scale up after you sell through.
2. Choosing on price alone
The cheapest quote is rarely the best deal. Low price often means lower quality, worse packaging or slower lead time.
Fix: Compare samples from 3 suppliers before deciding. Factor in packaging, QC and lead time.
3. Ignoring certification
Many first-time importers order without checking certification. Then their shipment gets stuck at customs.
Fix: Before ordering, confirm the supplier can provide CE, RoHS, FCC or whatever your market requires. Ask for the full test report, not just a certificate.
4. Not budgeting for hidden costs
The FOB price is only part of the cost. You also pay for:
- Freight — 5–20% of product value
- Insurance — 0.3–0.5%
- Duties and VAT
- Customs broker and port fees
- Inland delivery
Fix: Ask for a full landed cost calculation before ordering.
5. Skipping the sample
Some importers skip samples to save time. Then the bulk order arrives and does not match the spec.
Fix: Always order a sample. Approve it in writing and keep a signed copy. This becomes the reference for the bulk order.
Bonus: How to recover if you make a mistake
- Document the issue with photos and video
- Contact the supplier calmly with evidence
- Negotiate a fair resolution — replacement or credit
- Learn and adjust for the next order
We work with first-time importers every day. Contact us and we will help you avoid these mistakes on your first order.